Experience
Our Services
We run fully managed influencer campaigns, from sourcing creators to handling contracts.
Then, we amplify influencer content as paid ads on Instagram and TikTok to reach more potential visitors.
Our Services
We create full-media strategies that prioritize paid social media and impactful channels like outdoor and TV.
Our approach focuses on reaching new visitors – not just those visitors who would have come anyway.
Our Services
Many nonprofit attractions leave free advertising dollars on the table. We ensure you don’t.
We manage your Google Ad Grant campaign with rigor to maximize your $10,000 of monthly, in-kind advertising.
Gardens
Zoos
Aquariums
Museums
Many nonprofit attractions invest too much of their advertising budget to people who will come anyway.
We take a different approach.
We think paid advertising dollars should focus on reaching new visitors.
Read more on our approach to media planning and buying here.
Eleven-plus years of experience in media planning for attractions distilled into a ready-to-use guide. Get it here.
Learn the 4 rules we use to build a disciplined media plan for zoos, aquariums, gardens, and museums.
No email or signup is required.
Listen to our thoughts on how nonprofit attractions can increase visitation on The Marketing Attractions Podcast.
Attend is led by Jenny Williams, a 17-year media pro with deep experience in the attraction space.
Attend is built on this mission: We help nonprofit cultural attractions become more discoverable—so more people can experience the wonder, education, and inspiration they offer.
Our belief is gardens, zoos, aquariums, and museums can spark curiosity, foster connection, and change lives. But before any of that can happen, people have to walk through the gates. Marketing makes that possible.
To put our mission in action we created the Attend Google Grant. Through this program, we dedicate three months to coaching and consulting a nonprofit attraction’s marketing team—helping them make the most of their $10,000/month Google Ad Grant.
Attend is a media planning and buying agency that serves zoos, aquariums, public gardens, and museums.
What We Do:
Attend Google Grant:
Free Resources:
Proud Corporate Members Of:
Inquiries:
What We Do
Free Resources
Application deadline is August 1st, 2025
Attend is a media planning and buying agency exclusively serving nonprofit attractions.
Our focus is simple: help zoos, aquariums, gardens, and museums invest their advertising dollars to grow visitation and spread their mission.
We plan and buy across traditional and digital channels – with a particular strength in paid social media.
We’re led by Jenny Williams, a 17-year media pro with deep experience in the attraction space.
1. Hire us to increase visitation
Let’s have a conversation and see if we’re a fit.
2. Build your own media plan
Read our thinking on how nonprofit attractions should develop their media plans.
3. Contact us
Email is the best way to reach us.
