We help nonprofit attractions drive attendance through paid media.

Experience

What we do

Our Services

Amplified Influencer Marketing

We run fully managed influencer campaigns, from sourcing creators to handling contracts.

Then, we amplify influencer content as paid ads on Instagram and TikTok to reach more potential visitors.

Our Services

Full Media Strategy

We create full-media strategies that prioritize paid social media and impactful channels like outdoor and TV. 

Our approach focuses on reaching new visitors – not just those visitors who would have come anyway. 

Our Services

Google Ad Grant Management

Many nonprofit attractions leave free advertising dollars on the table. We ensure you don’t.

We manage your Google Ad Grant campaign with rigor to maximize your $10,000 of monthly, in-kind advertising. 

Who we serve

Gardens

Zoos

Aquariums

Museums

Approach

Many nonprofit attractions invest too much of their advertising budget to people who will come anyway.

We take a different approach.

We think paid advertising dollars should focus on reaching new visitors.

Read more on our approach to media planning and buying here

The guide

Eleven-plus years of experience in media planning for attractions distilled into a ready-to-use guide. Get it here. 

Learn the 4 rules we use to build a disciplined media plan for zoos, aquariums, gardens, and museums. 

No email or signup is required. 

The podcast

Listen to our thoughts on how nonprofit attractions can increase visitation on The Marketing Attractions Podcast.  

Who we are

Attend is led by Jenny Williams, a 17-year media pro with deep experience in the attraction space.

View her LinkedIn profile here

How we give back

Attend is built on this mission: We help nonprofit cultural attractions become more discoverable—so more people can experience the wonder, education, and inspiration they offer.

Our belief is gardens, zoos, aquariums, and museums can spark curiosity, foster connection, and change lives. But before any of that can happen, people have to walk through the gates. Marketing makes that possible.

To put our mission in action we created the Attend Google Grant. Through this program, we dedicate three months to coaching and consulting a nonprofit attraction’s marketing team—helping them make the most of their $10,000/month Google Ad Grant. 

We are now accepting applications for the Attend Google Ad Grant

Application deadline is August 1st, 2025

About Attend

Attend is a media planning and buying agency exclusively serving nonprofit attractions. 

Our focus is simple: help zoos, aquariums, gardens, and museums invest their advertising dollars to grow visitation and spread their mission.

We plan and buy across traditional and digital channels – with a particular strength in paid social media.

We’re led by Jenny Williams, a 17-year media pro with deep experience in the attraction space.

View her LinkedIn profile here.

What's your goal today?

1. Hire us to increase visitation

Let’s have a conversation and see if we’re a fit. 

2. Build your own media plan

Read our thinking on how nonprofit attractions should develop their media plans. 

3. Contact us

Email is the best way to reach us.